Author Archives: Joseph Larimore

Whether it’s writing for lifestyle brands or clean eating startups, my health and wellness copywriting background speaks to a target audience with insight, key takeaways, and credibility.

I believe effective B2B copy always has to have a solution-oriented approach, incorporation of data and statistics while offering a clear value proposition. 

My higher education copywriting background is rooted in balancing effective SEO and compliance regulations as well as incorporating effective targeted messaging, aspirational language, and citing reputable sources. 

My experience in email marketing is both in the for-profit and not-for-profit realms, focusing on relevant and personalized content, eye-grabbing subject lines, concise messaging, and compelling CTAs.

My e-commerce background entails writing effective, accurate and concise product descriptions, working in tandem with designers to harmonize image and text, as well as crafting a persuasive user-friendly online shopping experience.